As a Producer and Video Project Manager at Mindful Health, I had the opportunity to support the creative and branding needs of three wellness brands—Earth Echo, Danette May, and FitRise. This multifaceted role required both strategic oversight and hands-on creative execution, balancing administrative leadership with content production.

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Primarily focused on Earth Echo, my goal was to elevate the brand during a pivotal time in the booming superfood supplement industry. By producing high-quality video and photo shoots for product launches, we successfully increased launch performance by 35%. The brand’s identity centered on clean, inviting aesthetics that allowed the products to take center stage—a vision I helped bring to life across all branding assets.