Hip To It was a volunteer-driven initiative designed to inspire community engagement across Colorado through Instagram. As the founding Creative Director, I led a team of 10 volunteers in the development of a cohesive visual and verbal identity, while also overseeing content strategy and producing content that aimed to drive civic participation.

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Our mission was to empower voters and enhance community connections by spotlighting local businesses and neighborhoods. By combining vibrant, eye-catching imagery with fact-based reporting, we crafted a brand that resonated with young constituents. Our approach balanced dynamic visuals with informative content, ensuring we kept our audience engaged, educated, and motivated to participate in local civic life.